Benefits Of Customer Relationship Marketing For Online Shop Owners
by Paulus Sarwana Business is very impersonal in the modern times. The interaction is minimal. With online shopping, a buyer might never have any interaction with the store or website owner at all. To give your company a competitive edge compared to other internet businesses, you might want to consider customer relationship marketing strategy.
Customer relationship marketing strategy refers to the strategy to maintain or attract customers with excellent customer service and building good relationship with the customers. This strategy is encompassing strategy that includes how they approach their clients, after sale service, call center, and technical support. If one of the chains is broken, this strategy will fall apart.
As an internet business, you need to build trust with your customers. Your customers need to know there is a person who cares about them behind the online presence. It will make them feel safer in purchasing your items or services.
If you own a large company, you might need special software or technical supports to store and share the information you have regarding your customers. If your business is not too large, you might only need a spreadsheet for it. The most important thing is you do not lose this invaluable information.
Although at the first glance, this strategy takes a lot of work, it is actually a very cost effective and efficient marketing strategy. Instead of marketing to a large number of people, you are focusing your effort and money to attract smaller group of people who are more likely to buy from you. When they are satisfied with your products and services, they are also more likely to buy from you again.
People love to share their experience. If they have wonderful time shopping at your place, they will share it with other people who might be interested to shop at your website or use your service. This is a powerful tool that has made many companies successful. Do not ever think that making your customer happy is a waste of time.
This strategy also helps you dealing with unique customers and problems that need you to be flexible. You might have to do a case by case approach to find best solution for both parties and prevent losing money, customer, and reputation. It is widely known that non-delivery claim to Paypal or credit card companies might decrease your reputation. If you build good communication with your customer, you can prevent them to file claim and solve this issue between you.
Do not forget to include Facebook, Twitter, or other similar sites in your customer relationship marketing scheme. People love to leave comments and share links on these sites. They are more likely to respond to your post rather than filling your online surveys. They are also more likely to share links to your websites through these sites. You can also reach out to millions of social networking sites users and attract them to your business with personal approach.
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